TrueDepth founder Janet Tyler has built a highly successful career by helping others create their own success stories – as individual executives, as entrepreneurial startups, and as large-scale corporations. Recently, Tyler formed True Depth in Novi, Michigan – an executive coaching and management consulting firm specializing in working with business owners and senior leaders in the technology, manufacturing and professional services arenas.

Prior to launching TrueDepth, Tyler served as Chief Operating Officer for technology consultancy Red Level, where she oversaw the company’s marketing, communications and human resources initiatives, provided strategic guidance to the CEO, and managed daily business operations. She also formed and led strategic partnerships with Microsoft, DellEMC and Ingram Micro. Tyler helped accelerate the firm’s strong growth trajectory by modifying its market positioning and aggressively broadening awareness of its products and services. During her three-year tenure with the company, the company grew more than fifty percent.

Tyler joined Red Level following a fourteen-year track record of success as Cofounder, President and Co-CEO of Airfoil, a marketing and public relations firm focused on the technology sector. At Airfoil, Tyler was instrumental in guiding the company to a dominant position within its niche, spearheading its expansion into Silicon Valley and leading the company from start-up stage to a national, top-ranked technology marketing agency. At Airfoil, Janet led the Microsoft, PayPal, LinkedIn and eBay accounts and various other early-to-mid-stage companies. Tyler also led the firm’s expansion into global markets through affiliate partnerships in London and Shanghai.

She has received Bachelor of Arts and Masters’ degrees in Organizational Communication from Eastern Michigan University. Janet is also an executive producer of the annual TEDxDETROIT, drawing nearly 3,000 attendees to an incredible Detroit location every year. She has been in Novi Rotary since the summer of 2017. She and her family make their home in Northville, Michigan.

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